I founded an apparel company called Edoc Laundry, which was the first interactive clothing brand ... What does that mean? I hid messages and codes into each garment, if you found and unlock the codes, you could go to a hidden section on our website and type in the codes. When you typed in a code a movie would start to play ... about a band ... someone was dead, and before you knew it, you were now knee deep in a murder mystery. Each garment became a puzzle piece in solving the murder mystery. CSI-NY did a whole episode (Hung out to dry) revolved around my brand and the concept. I was proud of this idea because it changed the way people looked at clothing and how it could function.