MTV Scream

MTV - Interactive episode

How it worked.

How long could you survive in a horror movie scenario? Shane creatively oversaw this video, which put viewers in the position of a young man whose sexual encounter with his girlfriend is interrupted by one of Scream’s signature hooded killers. As the character flees for his life, viewers are invited to choose between two potential decisions at crucial junctures. No matter how the viewer chooses, though, death is always right around the corner.