Executive Creative Director, Futurist & Filmmaker.

A PIONEER OF INTERACTIVE & IMMERSIVE STORYTELLING.

Over the years Shane has travelled many creative paths—more than he’d care to mention. All share one common theme: changing the way we tell stories.

We find ourselves in an age of exponential change. The narrative landscape is evolving, and fast. At its forefront, Shane not only tells stories that connect with people, but is reinventing how we tell stories.

Project

Snapchat Originals

Work

Snapchat - Executive Creative Director on Interactive & AR Snap originals.

Working with the Snapchats Originals team, Shane created mobile-first shows and experiences totally unique to Snap, pushing the capabilities of Snap’s platform (AR, social, maps, messaging, and gaming).

Skills

Executive Creative Director / Creative Concepts and Ideation / Writer / Director.

Project

META FUTURE

Work

Meta - Futurist & AR development

Working with an internal incubator, Shane explored the question: what kinds of products will soon-to-arrive platform technologies make possible? What impact might it have on society? Among the technology spaces explored : AR, VR, and spatial computing.

Shane also led design for an undisclosed AR project for Meta.

Skills

Executive Creative Director / Creative Concept and Ideation / UX / UI.

Work

Exploding Kittens - Creator & Founder

Shane Small is the creator and founder of the blockbuster card game Exploding Kittens. Exploding Kittens is the third biggest Kickstarter campaign of all time, raising $8.7 million from 219,382 backers. Exploding Kittens since has became a global phenomenon, referenced on multiple TV shows, and was even a question on Jeopardy.(R.I.P. Alex Trebek).

Project

Exploding Kittens

Skills

Game Creator / Creative Concept and Ideation / Game Design.

Project

Coke Mothers Day

Work

Coca-Cola - Executive Creative Director

In this heartfelt Mother's Day tribute, viewers switched between the perspectives of a mother and a daughter, jerking tears everywhere.

Skills

Executive Creative Director / Creative Ideation / Project and Team Leader / Game Design.

Project

EXP

Work

Sony - Creator of EXP interactive series.

“Nolan, a young man working in a quick mart, realizes that he is a character in a simulation where his decisions are being made by an invisible force...us, the player. As he begins to comprehend this life changing discovery, he is thrust into the role of hero. Nolan, alongside the player, must now save the world while coming to terms with the nature of existence itself.”

Skills

Show Creator / Creative Concept and Ideation / Director / Producer / Game Design.

Work

Netflix - CCO creating ARG for Stranger Things 4

In celebration of the release of Stranger Things Season 4, Shane collaborated with Netflix on a multi-phased campaign that consisted of an alternate reality game (ARG) which rewarded winners with exclusive digital collectibles featuring ST characters. 

Project

STRANGER THINGS ARG

Skills

Chief Creative Officer / Creative Concept and Ideation / Lead the Team / Game Design.

Project

The House Anthology

Work

Hulu - Creator of The House a Hulu anthology series

“Constructed from the wood of the Tree of Knowledge, The House moves through time and space, manifesting evil. Step inside its walls in this Halloween anthology series celebrating the horror storytelling tradition, from matinee chills to otherworldly terror.”

Skills

Show Creator / Creative Concept and Ideation / Writer / Director / Producer.

Project

Netflix InteractivE

Work

Netflix - Creative consultant on interactive Shows

Shane advised Netflix on how interactive content could work on the Netflix platform. For Buddy Thunderstruck, Shane worked on interactive concepts and execution.

Skills

Executive Creative Director / Creative Concepts and Ideation / Game Design / UX UI.

Project

XBOX Studios

Work

Xbox Studios - Interactive show development

Created shows and experiences showcasing the cutting edge capabilities of the XBOX Kinect.

Skills

Executive Creative Director / Creative Concepts and Ideation / Game Design / Graphic Design / Illustration / UX / UI.

Project

Twilight Zone

Work

CBS - Creator of Twilight Zone Interactive series

Shane created an interactive TV series for CBS, putting viewers in the driver’s seat as they navigated their way through the Twilight Zone.

Skills

Show Concept / Writer / Producer / Game Design.

Project

Candy

Work

Candy - CCO

Shane built & ran a world class team that created digital NFTs and immersive games and experiences for MLB, WWE, Netflix, Nascar & Getty.

Skills

Chief Creative Officer / Creative Concept and Ideation / Built the Creative Team / Lead the Creative Team / Graphic Design / Illustration / UI / UX.

Work

Shell - Executive Creative Director

#Makethefuture was an integrated campaign of events, tours, and media focusing on six social entrepreneurs.

The centerpiece of the 2016 campaign was the music video Best Day of My Life, starring Jennifer Hudson, Steve Aoki, Pixie Lott, Luan Santana, Yemi Alade and Tan WeiWei.

Project

#Makethefuture

Skills

Executive Creative Director / Creative Ideation / Project and Team Leader / Game Design.

Project

T-Mobile CAMPAIGN

Work

Publicis - Creative Director

Shane was charged with reinvigorating theT-mobile brand, through an edgy new campaign.

Skills

Executive Creative Director / Creative Concepts and Ideation / Graphic Design / Illustration / UX / UI.

Project

Nanovor

Work

Smith & Tinker - Chief Creative Officer

Shane was the Chief Creative Officer for Nanovor, a digital battling monster game that combined the strategy of a collectible card game with the appeal of a multiplayer online game.

Skills

Chief Creative Officer / Creative Concepts and Ideation / Built the Creative Team / Lead the Creative Team / Game Design / Graphic Design / Illustration / UX / UI.

Work

Edoc Laundry - Creator & Founder of the first interactive clothing brand.

Edoc was the world's first interactive apparel line, launched in 2005. Each garment in the Edoc range had a secret hidden in the graphics, stitching, ink, or fabric that, when deciphered, can be entered into a website to unlock a fragment of a murder mystery.

Project

Edoc INTERACTIVE CLOTHING

Skills

Executive Creative Director / Creative Concepts and Ideation / Built the Creative Team / Lead the Creative Team / Clothing Design and Merchandising / Game Design / Graphic Design / Illustration / UX / UI.

Project

MTVs Scream

Work

MTV - Executive Creative Director

Shane led the development of Scream, a suspenseful choose-your-own-adventure game placing the viewer as the next target of gruesome murderer.

Skills

Executive Creative Director / Creative Concepts and Ideation / Game Design.

Project

Forza UNSCRIPTED

Work

Xbox Studio - Co Creator of Forza Unscripted interactive series

An interactive series for Forza gamers to learn how to and race real cars on real tracks around the world.

Skills

Show Creator / Creative Concepts and Ideation / Producer.

Project

Marvel Game

Work

Funtini - Creator and founder

A mobile first digital game where you have the powers of the Marvel universe at your finger tips.

Skills

Chief Creative Officer / Creative Concepts and Ideation / Built the Creative Team / Lead the Creative Team / Game Design / Graphic Design / Illustration / UX / UI.

Project

DIGITAL Games

Work

Various - Creator and Game Designer

Shane has created multiple digital games with various companies.

Skills

Creator / Creative Concepts and Ideation / Built the Creative Team / Lead the Creative Team / Game Design / Graphic Design / Illustration / UX / UI.